About us

FAMILY OWNED EUROPEAN MANUFACTURER

90 YEARS OF HERITAGE AND INNOVATION

OUR VISION AND MISSION

FOR SIMPLY THE BEST DREAMS

Wendre Group is a well recognized and respected European bedding supplier. We are committed to creating a better future for people and the planet through the power of a good night's sleep.

We create value by providing best in class products and sleeping solutions.

WE ARE GLOBALLY LOCAL

WENDRE AS, ESTONIA

WENDRE POLAND SP.ZO.O

WENDRE SCANDINAVIA

WENDRE FINLAND OY

WENDRE GMBH, GERMANY

WENDRE BY NUMBERS

100M

turnover

670+

emplyees

20M

duvet & pillows yearly

600K

beds & mattresses yearly

25+

countries served

OUR JOURNEY

Milestones that shaped Wendre and who we are at the present moment.

1935

Foundation

Foundation of the linen cooperative in Vändra – the starting point of Wendre.

1965

Industrial production

Industrial production begins; first major production expansion.

1971

Textile industry framework

Company operates under the Textile Industry framework – scale and structure take shape.

1978

Expansion and modernization

Expansion of production capacity and modernization of facilities.

1993

Company renamed to Wendre

The beginning of pillow and quilt production.

1996

Modern Wendre era

Peter Hunt acquires majority ownership – modern Wendre era begins.

1998

WenFom, starts to process foam

Focus shifts strongly to export markets and international business.

2001

ISO900L certificate

Major technology investments; competitiveness significantly improves.

2005

Wendre new facility is built

Wendre buys a factory in Wuxi, China

2006

Expansion to Poland

Expansion to Poland – Wendre Poland becomes a key production hub.

2010

Ernst & Young with Estonian Business School

Peter Hunt is named entrepreneur of the year and Wendre is the exporter of the year

2014

Familon brand

Familon brand consolidated and strengthened within the group.

2017

Factory expansion

Major factory expansion in Estonia; increased automation and capacity.

2020

Wendre acquires Geska Bettwarenfabrik GmbH

Gets a complete range of high-quality duvet covers and pillows, strengthening its foothold in the DACH region.

2025

Wendre is the market leader in Europe

Modern European bedding manufacturer with strong sustainability and innovation focus.

SHAPING THE FUTURE OF SLEEP

For nearly a century, Wendre Group has been shaping how Europe sleeps. But this milestone isn’t just about the past — it’s about the people who take us forward. Every step we take, from responsible production to smarter and more efficient solutions, reflects our commitment to a better tomorrow. We turn trends into smart sustainable solutions for our partners.

"For 90 years, we’ve been proud to deliver comfort at scale. Today, we’re even prouder to look ahead, working with customers and partners to create smarter, more sustainable sleep solutions. Here’s to the next chapter – powered by people, shaped with you. Let’s talk about how Wendre Group can support your business with tomorrow’s solutions.”
- Ulrica Goike Brattberg, CEO -

OWNERSHIP

The Board provides strategic guidance and oversight to safeguard long-term success and values.

Gisela Hunt

Chair person of the Board

Helene Hunt-Ferm

Member of the Board

GROUP MANAGEMENT

Ulrica Goike Brattberg

Group CEO

Lina Schleenvoigt

Sales & Marketing Director

Gavin Perkins

MD Wendre Estonia

Witold Zajac

MD Wendre Poland

Olli Liljavirta

MD Wendre Finland

Erkki Juckum

Chief Technology Officer

Josefine Leske-Green

Chief Financial Officer

Contact by email: firstname.lastname(at)wendre.com

THE OWNER & THE CHAIR PERSON OF THE BOARD

GISELA HUNT

Wendre Group is owned by the Hunt Family, with 100% ownership.

Gisela and Peter built an international business with its origins in many years of experience as a major sportswear vendor. In 1996 they acquired shares in Wendre and the company began its transition into an international corporation with an worldwide sales network, and they gained full ownership in 2002.

The Wendre Group, which is composed of Wendre Estonia and Poland, Wendre Finland Oy, golf resorts Pärnu Bay Golf Links, Saare Golf and the nutrition products company Indevex, belongs to Trading House Scandinavia, a conglomerate that has over the years become the leader in its fields.

Legacy of Peter Hunt